Vicky W.

“I made my hobby my job – so I’d never have to work again!” This is the career motto that Vicky W. follows. Born and raised in Hamburg, and forever fashion-crazed, she was there at the birth of the blogger movement and has since been a firm fixture within the blogosphere. She inspires her readership with weekly outfit posts, beauty reviews and lifestyle topics as well as travel pieces. With her blog she journals diary-like articles and touches on personal issues her readers can relate to.

Vicky of course loves fashion. Known for mixing a certain twist into an everyday ensemble, she always opts for a final look that’s “100% Vicky”. We spoke to her about style, success and simply loving what you do.

What motivates you to get out of bed every morning?

To be honest, I ask myself the same thing sometimes. She laughs. No, in all seriousness, I start thinking once I’ve had my first coffee – when the caffeine kicks in, I’m motivated by the topics that are on my mind at that moment. Topics I want to turn into blog posts so I can share them with my readers. I just have loads of ideas and am so interested in new beauty products, travel hacks, fashion – I’m just really interested in these things anyway, and get to write about them on my blog and open exchanges with my readers.

What does success mean to you?

For me, success isn’t anything material – it’s a feeling. It’s waking up in the morning and being happy about what the week ahead has for you. That’s success for me.

What has been the biggest lesson you’ve learnt professionally?

Do what inspires you, do what you have fun doing. Then you’ll be good at it too.

How do you maintain a healthy work­-life balance?

Admittedly, it’s not all that easy. Especially when your job is something you can be doing any time, any place. I always make sure to take time out, to switch my mobile off and try to fill free time with doing something for me. Going to the sauna or meeting friends, trying out a new recipe, listen to music, watch a film...

How important to you is the connection between fashion and functionality?

There are very many functional things, and there are just as many things that are purely stylish. There are not so many things that unite the two worlds. Functionality isn’t essentially fashionable per se, and vice versa. That’s why brands like MH are so exciting, because both functional design and fashionability are achieved.

How would you describe your style?

My style isn’t far-fetched – I’d describe it as approachable. My readers always love it when I pimp everyday looks with a certain twist. My day-to-day wardrobe is a lot about uncomplicated basics and classic pieces, combined with trend pieces and particular details, so as to give each look a personal touch and its own flair.

What’s one thing you can’t live without?

Well, I wouldn’t want to answer such a significant question by saying something material. Although I work in a material-driven industry, it’s the “non-possessables” that are really most important to me. Things you achieve with mindset and inner attitude.

What does Maison Héroïne mean to you?

So many people ask me about my Marlene when I’m wearing it. Admittedly, the briefcase-inspired design makes it stand out somewhat – it’s an eye-catcher. For me it’s that symbiosis of functionality and style, which is super important for a business bag. There needs to be space for a laptop, business cards, etc., but it also has to have that certain design aspect, that individual aesthetic. That’s exactly what a Maison Héroïne handbag does.