HOLDING OUT FOR A HEROINE
Maison Hēroïne is inspired by women who are always on the move. By heroines who manage to juggle everything, even when everyday life is sometimes incredibly chaotic. Professional women who don't need a big briefcase to show that they're the boss. Because they know what they're doing.
We want to accompany all these strong women: the self-employed who change from their pajamas into their blazers at lunchtime. The mothers who rush from the office to the daycare center because the meeting took longer. The students at the interview for their dream job.
A Maison Hēroïne handbag says: I have everything under control. Or at least within reach. Everything is in order! In any case, I haven't lost track of things.
FEMININITY WITH FUNCTIONALITY
Many women take two bags with them when they leave the house in the morning: a chic leather handbag for small items and a fabric bag for their laptop and documents. This may be pragmatic, but it is not really practical. Why shouldn't everything fit in one bag? This was the question at the beginning of Maison Hēroïne.
FEMININITY WITH FUNCTIONALITY
Viele Frauen nehmen morgens, wenn sie aus dem Haus gehen zwei Taschen mit: eine schicke Lederhandtasche für den Kleinkram und einen Stoffbeutel für Laptop und Unterlagen. Das mag pragmatisch sein, aber nicht wirklich praktisch. Warum sollte nicht alles in eine Tasche passen? Diese Frage stand am Anfang von Maison Hēroïne.
MAISON HĒROÏNE WAS BORN
Maison Hēroïne was founded in 2016 – and filled a gap in the market: sustainable, beautiful handbags that can easily accommodate all devices and that are in no way inferior to the look of luxury labels (except perhaps in price).
